The tracks tagged for Brand Story are mostly Ethnic, Dreamy and Heartwarming in feel. Its use-case tags run to Background Scores, Cinematic B-roll and Montage, so those pages are a faster way in if you already know what you are cutting. It is a broad brief — worth narrowing by mood or genre before you listen. A bed should be noticeable only when you stop listening for it. If you hear the music while following the words, it is too loud. The recordings are Hoopr's own, which is why one subscription clears whole channels rather than individual videos.